Resources
Everything you need to prospect smarter
Guides, playbooks, use cases, and key concepts for finding and reaching the right people with Lookalike — whether you're in sales, recruiting, or building something new.
Guides
Platform guides
Step-by-step guidance for getting the most out of Lookalike, from your first search to a fully connected CRM workflow.
The Lookalike Method: A Better Way to Find Prospects
Most prospecting starts with a list you bought or a keyword search you ran. The problem: those lists are built on the wrong signal. They tell you who exists, not who is likely to convert.
Building Your Outreach Workflow: From Search to First Reply
A good outreach workflow has three phases: discovery, qualification, and contact. Most teams treat these as separate systems with manual handoffs between them. Lookalike keeps them connected.
Connecting Lookalike to Your CRM
Lookalike is built to complement the tools you already use, not replace them. Once you've found, qualified, and reached out to targets, you'll want them in your CRM where your full sales motion lives.
Use Cases
Who is Lookalike for?
Lookalike is used across sales, recruiting, and growth — wherever finding the right person quickly creates leverage.
Sales Development Reps
Fill your pipeline with warm-look prospects
SDRs spend the bulk of their time deciding who is worth reaching out to. Lookalike removes that step. Start with your best converted lead, r…
Account Executives
Expand within accounts and find look-alike buyers
When a deal closes, the best next step is finding more people who look like that buyer — same title, same industry context, same company siz…
Recruiters & Talent Teams
Source candidates who match your top performers
The best signal for what a great hire looks like is your existing great hires. Paste in a top performer's LinkedIn profile and Lookalike sur…
Founders & Operators
Find early customers, advisors, and partners
In the early stages, the right 20 people matter more than a list of 2,000. Lookalike helps founders identify potential early customers who m…
Marketing & Demand Gen
Build precise account lists for ABM campaigns
Account-based marketing lives and dies on list quality. Lookalike gives marketing teams a way to build account lists that are grounded in ac…
Best Practices
Outreach playbooks
Tactical guidance distilled from how effective teams use the platform.
Write messages people actually respond to
- Lead with relevance, not flattery. Explain why you're reaching out to this specific person.
- Reference the similarity context — if Lookalike flagged a shared background or role, mention it naturally.
Use your credits efficiently
- Search before you enrich. Use similarity scores to shortlist, then enrich only the profiles you plan to contact.
- Your best seed profiles are closed-won customers and recently placed hires — not aspirational targets.
Set up your own Lookalike profile page
- Claim your profile page to control what visitors see when they find you through the platform.
- Configure your opportunity preferences so messages you receive are relevant — you can specify what you're open to and what you're not.
Keep your pipeline clean and moving
- Review your funnel stages at the start of each week and advance or archive stale targets.
- Use the Analytics view to identify where contacts are getting stuck — a drop-off at a specific stage usually points to a workflow or message problem, not a list problem.
Glossary
Key concepts explained
The terminology used throughout the platform and in lookalike-based prospecting generally.
- Lookalike
- A person whose professional profile closely resembles a seed profile you provide. Lookalike scoring is based on a combination of role, seniority, industry, company context, and career trajectory — not just job title matching.
- Seed profile
- The LinkedIn profile you use as the starting point for a search. Your seed defines what 'similar' means for that search. The best seeds are real people who represent your ideal: a top customer, a great hire, a successful advisor.
- Similarity score
- A numerical signal (typically 0–100) indicating how closely a result matches your seed profile. Higher scores reflect stronger alignment across multiple dimensions. Use scores to prioritise, not to filter absolutely — a 72 with the right context can be better than a 91 without it.
- Target
- A profile you've moved into your pipeline for active outreach. Targets sit in a funnel with configurable stages, and their progression is tracked in Analytics.
- Enrichment
- The process of filling in additional data fields for a profile beyond what's visible in the search results. Enriched profiles typically include deeper contact information and professional context useful for personalisation.
- ICP (Ideal Customer Profile)
- A description of the type of person or company most likely to get value from your product and convert at the highest rate. In Lookalike, your ICP is best expressed as a real person's profile — not a set of filters.
- Funnel stage
- A labelled position in your outreach pipeline (e.g. New, Contacted, Replied, Qualified, Closed). Stages are configurable per workspace and are used to track where each target is in your process.
- Claim
- The process by which the person a Lookalike page was generated for takes ownership of that page. Claimed profiles can configure opportunity types, auto-reply behaviour, and visibility settings.
- Workspace
- A shared environment within Lookalike that your team operates from. Workspaces have a shared target list, inbox, credit balance, and analytics view. Invite teammates so everyone is working from the same pipeline.
- Signal-based outreach
- An approach to prospecting that uses meaningful behavioural or similarity signals — rather than static list criteria — to decide who to reach out to and when. Lookalike's similarity scoring is one form of signal-based targeting.
Ready to start prospecting?
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